It’s quite a paradigm shift, reading about social media in articles like this one. I’ve been on networking sites of various kinds since early in high school; at that point, we were the young end of the target audience, and it was a good way to find and make friends with and procrastinate on homework by talking to people all around the world with similar interests. Now, as I’m becoming a young professional, and looking for ways to reach my target audience, I’m encountering all of this information and excitement about the uses of social media for professional networking. And I realized; I can do this. I had to be kicked off Facebook late at night in high school, and I had a Twitter to follow some of my favorite comic artists. But the approach was new, the view of it as a real professional tool and not just a way to keep in touch with friends half way around the globe. It really is an exciting thing, altering my views and approaches to keep up with this wave.