A friend of mine just expressed confusion on the usefulness of networking. It can be a foreign concept if one doesn’t live in the world of social media, which was surprising to me, since I’ve lived in social media for the last few years. Social media is networking applied on a wider scale; you’re making contacts, but with more people. It is one of the most important aspects of business, but it doesn’t have to be scary and insurmountable to get into. Even a Twitter account can let you follow companies relevant to your industry without much time commitment or technical know-how.