I spend a lot of time specifically talking to indie writers who make all their own publishing decisions.
It’s pretty great!
But one frustrating part of it are some of the myths that get perpetuated, like that free stuff hurts sales. This can take the form of distrust of and unhappiness with Creative Commons licensing, but on the whole tends to take the form of aggressive anti-piracy stances.
And, hey, I’m not super enthusiastic about piracy, because intellectual property is important and it’s important to respect it and the people who create the things one likes. But the thing about piracy is that it’s not actually lost sales.
You heard me right.
The people who are pirating your books either never would have bought them or are going to like it and either buy a copy or consider buying future works of yours.
Okay, let me talk about examples from my own life. Four books I have pirated are the 50 Shades trilogy by E L James and Sunshine by Robin McKinley.
50 Shades I wrote about here: to say I was unimpressed is a dramatic understatement. I also knew, going in, that it was going to be probably-enraging Twilight fanfiction, and made a deliberate decision to not support the author. That was never going to be a sale. I was never going to purchase anything written by her. It does not affect her sales numbers in the least.
Sunshine* was the opposite story: I love it, and have purchased two paperback copies of the novel, both of which have gone missing. It’s also not available as an ebook through legitimate channels. So nor was that a lost sale: I’d already purchased it, and was unlikely to purchase it a third time in the same form.
Piracy can actually increase sales, but hey, if you don’t want in on that, the best way to discourage piracy of your particular works is to make legal downloads ubiquitous. Make DRM-free purchase of your works for multiple platforms easy, and I can guarantee at least some people will find hitting the ‘buy’ button more appealing than piracy.
*Ms. McKinley, if you happen to see this and be unhappy with someone pirating your work, I’d be more than happy to Paypal you your royalties.